As advisors, we often have a lot of really important information that we would like to pass on to our students. However, the issue isn’t with passing the information along, rather in getting our student to read what’s been sent. All too often our go-to method as advisors is to disseminate information via email, even though students are least likely to read our messages here. In the interest of increasing student awareness and preparedness, I urge you to consider some of the following methods:
Social Media can be a great resource to communicate with your students, but it can also be overwhelming. Below, I offer a few tips on how to get started using social media at your advising center.
- Know Your Campus
- It’s really important to know what social media dominants your campus community. Is it twitter, Facebook, Instagram, etc. Knowing this information can really help you focus your social media efforts and assist in making the task less daunting. If you’re not sure, ask your students! A simple poll on a sheet of paper during appointments can help you get an idea of what works for them and what’s too much. My students love us on Twitter, but won’t show us any love on Facebook! #OnlyTwitterLove
- Here’s a list of some sites to check out:
- Know Your Audience
- My office has the unique opportunity to engage with the freshmen on our campus. That said, use of acronyms and “formal” language didn’t work so well in some of our social media efforts. We found that it was important to make sure our language could be understood by our freshmen audience in order to get our point across.
- Be Intentional with Your Post
- After you’ve decided on your language and the social media platform you’re going to use. It’s great to plan out what information you want to post. Be sure to keep it concise, informative and engaging to get your point across. A lot of times a link in the text will do way more than a lengthy post.
- Ask For Feedback
- Once you begin to post, ask your students for their feedback. This is the audience you’re trying to reach, so hearing their input can help you gauge what works and what doesn’t.