Qualitative interviews are a great way to gain specific information about areas of research that may be difficult to understand with only quantitative data. However, the process of qualitative interviewing can sometimes be a bit daunting. After going through the process of getting through the “gate keepers” in order to access your target population and emailing back and forth to actually schedule a date, the interview can seem like another difficult task without proper preparation.
In this presentation (Prezi), I offer helpful tips that I learned through the process of conducting multiple qualitative interviews throughout the last year. Some of these things seem simple enough but is surprisingly easy to forget in the mix of it all.
As you go through the presentation, you’ll notice that it is broken chronologically in three sections. The first section reviews tips before the interview. The second section reviews tips during the interview. The last section reviews tips post interview.
To assist you even further, I’ve included a list of some of the tips that you will see in the video, as well as some others that I think may be useful to you.
Before the interview
- Review your interview guide
- Know your questions
- Anticipate complicated scenarios
- Insert rapport building questions
- Prepare your materials
- Audio recorder (digital, cell phone, etc.)
- Interview guide
- Consent forms
During the interview
- Build rapport
- Speak clearly
- Ask for clarification
- Be aware of time
After the interview
- Review your notes
- Thank your participants
Once you’ve gathered this data, you can then prepare to make this information useful. This comes in analyzing your data in order to find common themes from interview to interview. Because this process is lengthy, the more organized your notes are from your interviews, the easier it will be to come to make connections in the data.